For the love of Cialis
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Looks like fate has brought me back to this blog and I find myself updating again. It has been over a year since I last posted, and I say it over and over, but it's hard to believe how fast it's gone. I find myself in marketing today, doing all sorts of marketing work, advertising, promo stunts, subliminal messages, direct brainwashing etc. but that makes me by no means an expert yet...

Hilariously, I come back to this humble blog to find Viagra spam in the comments below. Now, I would be quick to dismiss this as shady and ineffective advertising (and fucking annoying), but my friend Luke was quick to derail this train of thought with a marvellous gem of lateral thinking.

Name two penis enhancing drugs that you know of?

Most of you will say 'Viagra' and 'Cialis'. Consider me blown away. It's actually marketing genius.

Oral Pharmacotherapy for Male Sexual Dysfunction: A Guide to Clinical ManagementPublicado porDr. JUA
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A state-of-the-art review of each aspect of male sexual dysfunction (interest, performance, and orgasm) and their implications for treatment. The authors address a wide variety of clinical issues, ranging from common medical risk factors for ED, to the evaluation and management of men who have atypical presentations that require focused testing; from diabetic ED to the safety assessment of PDE inhibitors for cardiac patients; and from combination drug therapy for refractory patients to neuropharmacological therapies. On the pharmaceutical side, the authors summarize the pharmacology and development of PDE-type 5 inhibitors, review the preclinical data and 5 years of postmarketing data on Viagra®, examine the preclinical data on Levitra®, and discuss the design and conduct of US clinical trials of Cialis®. Oral Pharmacology for Male Sexual Dysfunction: A Guide to Clinical Management clarifies for urologists, family physicians, and internists each of the diagnostic approaches to male sexual dysfunction, as well as the pharmacological strategies available for its safe and effective management.

New Use for Active Ingredient of Cialis
The FDA has approved a new use for tadalafil, which is the active ingredient in the erectile dysfunction drug viagra. Tadalafil, sold as Adcirca, is now approved to improve exercise ability in people with pulmonary arterial hypertension, which is a rare, life-threatening lung disorder that causes high blood pressure in the lungs.
Adcirca comes in 40 milligram tablets; patients take one tablet per day.
In 2005, the FDA approved Revatio, a pulmonary arterial hypertension drug made with sildenafil, the active ingredient in the erectile dysfunction drug Viagra. Revatio pills are taken three times daily at 20 milligrams per pill.
Adcirca, which will be available in August, is made by the drug company Lilly, which also makes cialis. Adcirca will be marketed in the U.S. by United Therapeutics Corporation.
The FDA approved Adcirca based on a clinical trial in which pulmonary arterial hypertension patients either took Adcirca (given as two daily tablets, with each tablet containing 20 milligrams of tadalafil) or a placebo pill for 16 weeks.
At the end of the study, the patients walked for six minutes; during that time, patients taking Adcirca walked 33 meters farther than patients in the placebo group. Patients taking Adcirca also had less clinical worsening of their pulmonary arterial hypertension during the study than patients taking the placebo, according to a news release from United Therapeutics.
The most common side effects during the clinical trial included headache; muscle pain; flushing; colds and other respiratory tract infections; nausea; pain in the arms, legs, or back; upset stomach; and nasal congestion. United Therapeutics states that those side effects were generally brief and mild to moderate in intensity.

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